Marketing Performance Dashboard

Live monitoring across HELIO's parallel ad layers — Meta, Google, podcast, studio, e-commerce photography, lead generation, and influencer activities.

Total Ad Spend

$58,620

+12.4%
67% of $87,000 budget
Active Campaigns

5

/ 8 total · 1 scheduled
Avg. Cost / Lead

$52.59

-8.5%
Target: $52.00
Avg. ROAS

4.2x

-2.1%
Goal: 5.0x · blended

Budget Pacing

Daily spend · last 14 days

Actual
Projected

Platform Breakdown

Meta Ads46% · $26,020
Google Ads28% · $18,360
Podcast12% · $2,400
Influencer9% · $0
Studio Ops5% · $1,200

Campaign Layers

8 of 8
CampaignPlatformStatusBudget PacingKPI ProgressCost / ResultSpent
STUDIO_RELAUNCH_Q3HEL-99201 · Studio
Meta AdsACTIVE
81% time82% spend
Bookings84%
184 / 220
$80.50$14,820
ECOM_PHOTO_AUTUMNHEL-99204 · E-commerce Photo
Google AdsACTIVE
86% time91% spend
Leads93%
298 / 320
$38.30$11,420
LEADGEN_DACH_PROSPECTHEL-99211 · Lead Gen
Meta AdsACTIVE
17% time43% spend
Qualified Leads40%
72 / 180
$58.60$4,220
PODCAST_WEEKLY_SPONSORHEL-99217 · Podcast
PodcastACTIVE
29% time40% spend
Listens48%
21,400 / 45,000
$0.11$2,400
INFLUENCER_DE_LIFESTYLEHEL-99220 · Influencer
InfluencerSCHEDULED
0% time0% spend
Reach0%
0 / 850,000
$0.00$0
GADS_BRAND_SEARCHHEL-99192 · Brand
Google AdsACTIVE
73% time93% spend
Clicks91%
16,320 / 18,000
$0.43$6,940
STUDIO_SPRING_TEASERHEL-99180 · Studio
Meta AdsENDED
100% time100% spend
Bookings118%
142 / 120
$56.20$7,980
ECOM_SUMMER_CAPSULEHEL-99165 · E-commerce Photo
Meta AdsENDED
100% time99% spend
Leads93%
241 / 260
$45.00$10,840

Service-level Performance

Studio
326 results
$22,800
12%
E-commerce Photo
539 results
$22,260
4%
Lead Gen
72 results
$4,220
22%
Podcast
21,400 results
$2,400
8%
Brand
16,320 results
$6,940
2%

Creative Leaderboard

Ranked by CTR
01
CR_STD_HERO_01
Studio · hero image
4.2%
14%
02
CR_ECOM_FLATLAY_03
E-commerce · flatlay
3.4%
6%
03
CR_INF_ALEXA_02
Influencer · UGC
5.1%
28%
04
CR_LEAD_FORM_V4
Lead Gen · form ad
1.8%
9%